SS1 second Term marketing past questions and answers

SS1 second Term marketing past questions and answers

Marketing exam questions for SS1 with options and answers:

Question: What is the term for the process of influencing people to buy a product or service?

a) Selling

b) Distribution

c) Production

d) Financing

Answer: a) Selling

Question: Which of the following is an example of a marketing intermediary that buys products from manufacturers and sells them to retailers?

a) Retailer

b) Wholesaler

c) Agent

d) Distributor

Answer: b) Wholesaler

Question: What is the marketing concept that focuses on satisfying customer needs and wants while achieving organizational goals?

a) Production orientation

b) Sales orientation

c) Marketing orientation

d) Product orientation

Answer: c) Marketing orientation

Question: In the context of the product life cycle, what is the stage where sales decline, and the product is phased out?

a) Introduction

b) Growth

c) Maturity

d) Decline

Answer: d) Decline

Question: Which element of the marketing mix involves decisions about where and how to make a product available to customers?

a) Product

b) Price

c) Place

d) Promotion

Answer: c) Place

Question: What is the term for a unique selling proposition that sets a brand apart from its competitors?

a) Tagline

b) Slogan

c) Differentiator

d) Value proposition

Answer: d) Value proposition

Question: What does the acronym CRM stand for in the context of marketing?

a) Customer Relationship Management

b) Cost Reduction Model

c) Creative Resource Management

d) Customer Retention Measure

Answer: a) Customer Relationship Management

Question: Which type of market research involves gathering data firsthand for a specific research project?

a) Secondary research

b) Primary research

c) Qualitative research

d) Experimental research

Answer: b) Primary research

Question: What is the term for the set of activities involved in delivering a product or service from the producer to the consumer?

a) Logistics

b) Operations

c) Procurement

d) Inventory management

Answer: a) Logistics

Question: What is the purpose of a marketing plan?

a) To outline the company's financial goals

b) To provide an overview of the organizational structure

c) To detail the marketing strategy and tactics for a specific period

d) To analyze competitor pricing strategies

Answer: c) To detail the marketing strategy and tactics for a specific period

Question: Which environmental factor in the marketing environment refers to the population's characteristics and trends?

a) Economic factors

b) Demographic factors

c) Cultural factors

d) Technological factors

Answer: b) Demographic factors

Question: What is the term for the set of values, ideas, and attitudes shared by members of a society?

a) Demographics

b) Culture

c) Subculture

d) Social class

Answer: b) Culture

Question: Which of the following is an example of a psychographic segmentation variable?

a) Age

b) Gender

c) Lifestyle

d) Income

Answer: c) Lifestyle

Question: In the context of the marketing mix, what does the "P" stand for in SWOT analysis?

a) Potential

b) Price

c) Promotion

d) Product

Answer: d) Product

Question: What is the term for the process of creating, distributing, promoting, and pricing goods and services to facilitate satisfying exchange relationships with customers?

a) Sales

b) Advertising

c) Marketing

d) Public relations

Answer: c) Marketing

Question: What is the term for a group of customers who respond to a marketing mix in a similar way?

a) Target audience

b) Consumer segment

c) Market share

d) Market segment

Answer: d) Market segment

Question: Which of the following is a pricing strategy that involves setting prices based on the perceived value of the product or service?

a) Cost-plus pricing

b) Value-based pricing

c) Skimming pricing

d) Penetration pricing

Answer: b) Value-based pricing

Question: What is the purpose of a product positioning strategy?

a) To determine production costs

b) To identify target markets

c) To create a unique image for a product in the minds of consumers

d) To set promotional goals

Answer: c) To create a unique image for a product in the minds of consumers

Question: Which stage of the consumer decision-making process involves evaluating the purchase after it has been made?

a) Problem recognition

b) Information search

c) Purchase decision

d) Post-purchase evaluation

Answer: d) Post-purchase evaluation

Question: What is the term for a marketing strategy that aims to increase sales of existing products to current customers?

a) Market development

b) Product development

c) Market penetration

d) Diversification

Answer: c) Market penetration