SS1 first term marketing past questions and answers

SS1 first term marketing past questions and answers

Here are 20 marketing exam questions for SS1 (Secondary School Grade 1) with options and answers:

Question: What is the primary purpose of marketing?

a) Maximizing profits

b) Providing customer satisfaction

c) Minimizing costs

d) Controlling production

Answer: b) Providing customer satisfaction

Question: Which of the following is NOT part of the marketing mix?

a) Product

b) Price

c) Promotion

d) Production

Answer: d) Production

Question: What is the term for a group of potential customers with similar needs and characteristics?

a) Market segment

b) Target market

c) Niche market

d) Mass market

Answer: a) Market segment

Question: Which element of the marketing mix involves communicating information about a product or service to potential customers?

a) Product

b) Price

c) Place

d) Promotion

Answer: d) Promotion

Question: What is the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors?

a) Market positioning

b) Market segmentation

c) Market targeting

d) Market differentiation

Answer: b) Market segmentation

Question: What is the term for the unique set of features and benefits that differentiate a product from its competitors?

a) Brand

b) Packaging

c) Positioning

d) Differentiation

Answer: a) Brand

Question: Which pricing strategy sets a low initial price for a new product to quickly attract a large number of buyers?

a) Penetration pricing

b) Skimming pricing

c) Discount pricing

d) Cost-plus pricing

Answer: a) Penetration pricing

Question: What is the distribution channel that involves intermediaries such as wholesalers and retailers?

a) Direct distribution

b) Indirect distribution

c) Exclusive distribution

d) Intensive distribution

Answer: b) Indirect distribution

Question: Which of the following is a form of promotion that involves non-personal communication through media?

a) Personal selling

b) Advertising

c) Sales promotion

d) Public relations

Answer: b) Advertising

Question: In the marketing research process, what is the first step?

a) Data analysis

b) Problem definition

c) Data collection

d) Report generation

Answer: b) Problem definition

Question: Which type of buying decision process involves a high level of involvement and significant differences between brands?

a) Routine decision making

b) Limited decision making

c) Extensive decision making

d) Impulse buying

Answer: c) Extensive decision making

Question: What is the term for a set of interdependent organizations involved in the process of making a product or service available for use or consumption?

a) Supply chain

b) Distribution network

c) Retail chain

d) Marketing channel

Answer: a) Supply chain

Question: What is the purpose of a SWOT analysis in marketing?

a) Assessing customer satisfaction

b) Identifying strengths, weaknesses, opportunities, and threats

c) Setting promotional goals

d) Evaluating pricing strategies

Answer: b) Identifying strengths, weaknesses, opportunities, and threats

Question: What is the concept of creating and maintaining a consistent image or reputation for a brand?

a) Brand loyalty

b) Brand equity

c) Brand positioning

d) Brand management

Answer: c) Brand positioning

Question: Which of the following is a pricing strategy where a product is initially priced high and gradually reduced over time?

a) Penetration pricing

b) Skimming pricing

c) Discount pricing

d) Psychological pricing

Answer: b) Skimming pricing

Question: What is the term for the process of gathering, interpreting, and applying information to uncover marketing opportunities and challenges?

a) Marketing planning

b) Marketing strategy

c) Marketing research

d) Marketing implementation

Answer: c) Marketing research

Question: In the AIDA model, what does the "A" stand for?

a) Awareness

b) Attention

c) Action

d) Attraction

Answer: b) Attention

Question: Which stage of the product life cycle is characterized by rapid market acceptance and increasing profits?

a) Introduction

b) Growth

c) Maturity

d) Decline

Answer: b) Growth

Question: What is the term for a marketing intermediary that sells to final consumers?

a) Wholesaler

b) Retailer

c) Agent

d) Distributor

Answer: b) Retailer

Question: What is the purpose of market segmentation?

a) To reduce production costs

b) To identify competitors

c) To target specific groups of customers with similar needs

d) To control distribution channels

Answer: c) To target specific groups of customers with similar needs