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Marketing NECO past questions and answers

Marketing NECO past questions and answers

Question: What is the main objective of a marketing SWOT analysis?

a) Identify competitors
b) Develop promotional campaigns
c) Assess internal strengths and weaknesses
d) Determine pricing strategies

Answer: c) Assess internal strengths and weaknesses

Question: Which marketing metric measures customer loyalty?

a) Conversion rate
b) Churn rate
c) Click-through rate (CTR)
d) Impressions

Answer: b) Churn rate

Question: In the context of social media, what is UGC?

a) User-Generated Content
b) Universal Growth Concept
c) Unique Graphic Creation
d) Unified Global Campaign

Answer: a) User-Generated Content

Question: What is the primary purpose of a marketing segmentation strategy?

a) Maximize product pricing
b) Target specific customer groups
c) Minimize advertising costs
d) Expand market reach

Answer: b) Target specific customer groups

Question: Which stage of the product life cycle involves heavy promotional efforts to create awareness?

a) Introduction
b) Growth
c) Maturity
d) Decline

Answer: a) Introduction

Question: What is the term for the process of dividing a market into distinct groups based on certain criteria?

a) Branding
b) Segmentation
c) Positioning
d) Differentiation

Answer: b) Segmentation

Question: What role does the Unique Selling Proposition (USP) play in marketing?

a) Identifying target audience
b) Creating brand awareness
c) Communicating product differentiation
d) Calculating marketing ROI

Answer: c) Communicating product differentiation

Question: Which marketing channel is often associated with the highest level of customer engagement?

a) Television advertising
b) Radio advertising
c) Email marketing
d) Influencer marketing

Answer: d) Influencer marketing

Question: What does the acronym CTR stand for in digital advertising?

a) Customer Testimonial Rate
b) Click-Through Rate
c) Conversion Tracking Ratio
d) Customer Targeting Reach

Answer: b) Click-Through Rate

Question: Which pricing strategy involves setting prices just below a whole number (e.g., $9.99 instead of $10)?

a) Odd-even pricing
b) Premium pricing
c) Skimming pricing
d) Competitive pricing

Answer: a) Odd-even pricing

Question: What is the purpose of a marketing dashboard?

a) Manage employee schedules
b) Track and visualize key marketing metrics
c) Design product packaging
d) Conduct market research

Answer: b) Track and visualize key marketing metrics

Question: Which stage of the customer journey involves the customer considering various options before making a purchase?

a) Awareness
b) Consideration
c) Conversion
d) Retention

Answer: b) Consideration

Question: What is the primary focus of outbound marketing?

a) Building customer relationships
b) Attracting customers through content
c) Interruptive promotion to a wide audience
d) Analyzing customer feedback

Answer: c) Interruptive promotion to a wide audience

Question: Which marketing approach involves tailoring messages to specific individuals based on their behavior and preferences?

a) Mass marketing
b) Niche marketing
c) Behavioral marketing
d) Viral marketing

Answer: c) Behavioral marketing

Question: What is the primary purpose of a marketing funnel?

a) Increase brand awareness
b) Guide customers through the buying process
c) Analyze competitor strategies
d) Conduct market segmentation

Answer: b) Guide customers through the buying process

Question: Which element of the marketing mix relates to the physical or virtual location where a product is sold?

a) Price
b) Product
c) Place
d) Promotion

Answer: c) Place

Question: What does the acronym KPI stand for in marketing?

a) Key Performance Indicator
b) Known Product Inventory
c) Keeping People Interested
d) Knowledgeable Pricing Index

Answer: a) Key Performance Indicator

Question: What is the primary purpose of a marketing persona?

a) Track website traffic
b) Create targeted advertisements
c) Understand and empathize with the target audience
d) Calculate customer acquisition costs

Answer: c) Understand and empathize with the target audience

Question: In marketing, what is the purpose of competitive analysis?

a) Evaluate internal processes
b) Identify potential business partners
c) Assess strengths and weaknesses of competitors
d) Measure customer satisfaction

Answer: c) Assess strengths and weaknesses of competitors

Question: Which social media platform is known for its visual content and hashtags?

a) LinkedIn
b) Pinterest
c) Twitter
d) Snapchat

Answer: b) Pinterest

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