Marketing WAEC past questions and answers

Marketing WAEC past questions and answers

Question: What is the primary goal of content marketing?

a) Increase sales

b) Enhance brand awareness

c) Improve customer service

d) Boost employee morale

Answer: b) Enhance brand awareness

Question: Which marketing channel is best suited for real-time engagement?

a) Email marketing

b) Social media marketing

c) Print advertising

d) Direct mail

Answer: b) Social media marketing

Question: What is the main purpose of A/B testing in marketing?

a) Identifying target audience

b) Measuring brand loyalty

c) Testing different strategies

d) Calculating ROI

Answer: c) Testing different strategies

Question: Which metric measures the profitability of each individual customer?

a) Customer satisfaction score (CSAT)

b) Customer lifetime value (CLV)

c) Net promoter score (NPS)

d) Click-through rate (CTR)

Answer: b) Customer lifetime value (CLV)

Question: What is the 4 Ps in the marketing mix?

a) Price, Product, Place, Promotion

b) Profit, Place, Product, People

c) Promotion, Profit, Price, Placement

d) Product, Promotion, Price, Publicity

Answer: a) Price, Product, Place, Promotion

Question: In digital marketing, what does SEO stand for?

a) Social Engagement Optimization

b) Search Engine Optimization

c) Sales Enhancement Outreach

d) Site Effectiveness Orientation

Answer: b) Search Engine Optimization

Question: What is the purpose of a call-to-action (CTA) in marketing?

a) Build brand awareness

b) Provide customer testimonials

c) Encourage a specific response

d) Showcase product features

Answer: c) Encourage a specific response

Question: Which social media platform is known for professional networking?

a) Facebook

b) Instagram

c) LinkedIn

d) Twitter

Answer: c) LinkedIn

Question: What does SWOT analysis stand for in marketing strategy?

a) Strengths, Weaknesses, Opportunities, Threats

b) Sales, Web, Outreach, Trends

c) Segmentation, Website, Objectives, Targets

d) Social media, Word-of-mouth, Offers, Testimonials

Answer: a) Strengths, Weaknesses, Opportunities, Threats

Question: Which stage of the marketing funnel focuses on converting leads into customers?

a) Awareness

b) Consideration

c) Conversion

d) Retention

Answer: c) Conversion

Question: What is the purpose of market segmentation?

a) Targeting the entire market

b) Tailoring products to individual preferences

c) Ignoring demographic differences

d) Decreasing product diversity

Answer: b) Tailoring products to individual preferences

Question: Which type of marketing emphasizes building long-term relationships with customers?

a) Transactional marketing

b) Relationship marketing

c) Viral marketing

d) Guerrilla marketing

Answer: b) Relationship marketing

Question: What does the acronym ROI stand for in marketing?

a) Return on Investment

b) Reach of Interaction

c) Rate of Influence

d) Revenue from Outreach

Answer: a) Return on Investment

Question: In email marketing, what does AIDA stand for?

a) Attract, Interest, Direct, Acquire

b) Attention, Interest, Decision, Action

c) Awareness, Interaction, Development, Analysis

d) Authority, Information, Delivery, Assessment

Answer: b) Attention, Interest, Decision, Action

Question: Which marketing strategy involves setting a low initial price to attract customers?

a) Premium pricing

b) Penetration pricing

c) Skimming pricing

d) Competitive pricing

Answer: b) Penetration pricing

Question: What is guerrilla marketing known for?

a) High-budget advertising

b) Unconventional and creative tactics

c) Traditional media channels

d) Long-term brand building

Answer: b) Unconventional and creative tactics

Question: What is the purpose of a marketing audit?

a) Assessing employee performance

b) Evaluating product design

c) Reviewing marketing strategies and performance

d) Calculating production costs

Answer: c) Reviewing marketing strategies and performance

Question: What role does storytelling play in marketing?

a) Increases production efficiency

b) Enhances brand authenticity and connection

c) Reduces advertising costs

d) Measures customer satisfaction

Answer: b) Enhances brand authenticity and connection

Question: Which factor is crucial for a successful influencer marketing campaign?

a) Large follower count only

b) Relevance to the brand and audience

c) Low engagement rate

d) Limited content creativity

Answer: b) Relevance to the brand and audience

Question: What is the primary focus of inbound marketing?

a) Outbound communication

b) Traditional advertising

c) Attracting and engaging customers through content

d) Mass media promotions

Answer: c) Attracting and engaging customers through content