NABTEB marketing past questions and answers

NABTEB marketing past questions and answers

Question: What is the primary goal of content marketing?

A) Increase website traffic

B) Boost sales directly

C) Enhance brand awareness

D) Reduce production costs

Answer: C) Enhance brand awareness

Question: Which social media platform is known for its character limit in posts?

A) Instagram

B) Twitter

C) Facebook

D) LinkedIn

Answer: B) Twitter

Question: What is A/B testing commonly used for in marketing?

A) Identifying target audience

B) Testing different ad creatives

C) Calculating ROI

D) Analyzing market trends

Answer: B) Testing different ad creatives

Question: In SEO, what does the acronym SERP stand for?

A) Search Engine Results Page

B) Social Engagement and Ranking Protocol

C) Site Engagement and Reach Platform

D) SEO Enhancement and Reporting Process

Answer: A) Search Engine Results Page

Question: What is the purpose of a call-to-action (CTA) in marketing?

A) Provide contact information

B) Encourage a specific action

C) Display product features

D) Share customer testimonials

Answer: B) Encourage a specific action

Question: Which marketing metric measures the profitability of a campaign?

A) Click-through Rate (CTR)

B) Conversion Rate

C) Return on Investment (ROI)

D) Cost per Click (CPC)

Answer: C) Return on Investment (ROI)

Question: What does the term "SWOT analysis" assess in marketing strategy?

A) Market competition

B) Product pricing

C) Internal strengths and weaknesses

D) Social media engagement

Answer: C) Internal strengths and weaknesses

Question: Which stage of the buyer's journey involves a potential customer becoming aware of a problem?

A) Consideration

B) Decision

C) Awareness

D) Loyalty

Answer: C) Awareness

Question: What is the primary purpose of email marketing segmentation?

A) Increase open rates

B) Reduce unsubscribe rates

C) Deliver personalized content

D) Enhance click-through rates

Answer: C) Deliver personalized content

Question: What marketing concept focuses on creating and maintaining a positive company image?

A) Branding

B) Positioning

C) Segmentation

D) Targeting

Answer: A) Branding

Question: In the marketing mix (4Ps), what does "Place" refer to?

A) Product characteristics

B) Price strategy

C) Distribution channels

D) Promotional activities

Answer: C) Distribution channels

Question: Which type of marketing emphasizes building relationships and trust with customers over the long term?

A) Guerrilla marketing

B) Relationship marketing

C) Viral marketing

D) Experiential marketing

Answer: B) Relationship marketing

Question: What is the purpose of a landing page in online marketing?

A) Showcase product features

B) Collect customer feedback

C) Encourage immediate purchase

D) Provide detailed company history

Answer: C) Encourage immediate purchase

Question: What is the key advantage of influencer marketing?

A) Cost-effectiveness

B) Guaranteed sales

C) Built-in trust

D) Complete control over content

Answer: C) Built-in trust

Question: What does the acronym USP stand for in marketing?

A) Unique Selling Proposition

B) Universal Sales Process

C) Ultimate Service Provider

D) User Satisfaction Protocol

Answer: A) Unique Selling Proposition

Question: What is the main purpose of a marketing funnel?

A) Maximize social media followers

B) Generate leads and convert them into customers

C) Conduct market research

D) Manage customer relationships

Answer: B) Generate leads and convert them into customers

Question: Which marketing strategy involves setting a high initial price for a new product?

A) Penetration pricing

B) Skimming pricing

C) Competitive pricing

D) Discount pricing

Answer: B) Skimming pricing

Question: What is the primary focus of outbound marketing?

A) Attracting inbound leads

B) Building online communities

C) Interrupting and reaching out to a broad audience

D) Nurturing existing customer relationships

Answer: C) Interrupting and reaching out to a broad audience

Question: What role does emotional appeal play in advertising?

A) Increases production costs

B) Enhances brand awareness

C) Influences consumer behavior

D) Speeds up the buying process

Answer: C) Influences consumer behavior

Question: In marketing, what does the term "conversion" refer to?

A) Turning leads into customers

B) Increasing website traffic

C) Social media engagement

D) Email open rates

Answer: A) Turning leads into customers